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Title
Text copied to clipboard!Digital Media Planner
Description
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We are looking for a Digital Media Planner to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing digital media strategies to achieve our company's marketing objectives. You will collaborate closely with internal teams and external partners to ensure campaigns are executed effectively and efficiently. Your role will involve analyzing market trends, identifying target audiences, and selecting appropriate digital channels to maximize campaign performance.
As a Digital Media Planner, you will be expected to have a deep understanding of digital marketing platforms, including social media, search engines, display advertising, and programmatic buying. You will be responsible for managing budgets, tracking campaign performance, and providing detailed reports and insights to stakeholders. Your analytical skills will be crucial in interpreting data and making informed decisions to improve campaign outcomes.
You will also be responsible for staying up-to-date with the latest digital marketing trends, technologies, and best practices. Your ability to adapt quickly to changes in the digital landscape will be essential in maintaining our competitive edge. Additionally, you will be expected to build and maintain strong relationships with media vendors and partners to negotiate favorable terms and ensure optimal campaign execution.
The successful candidate will possess excellent communication and interpersonal skills, as you will be required to present campaign strategies and results to internal teams and clients. Your ability to clearly articulate complex digital marketing concepts and strategies will be critical in gaining buy-in and support from stakeholders.
We value creativity and innovation, and we encourage our Digital Media Planner to think outside the box and propose new ideas and approaches to digital marketing. Your proactive attitude and willingness to experiment with new tactics and technologies will be highly appreciated.
In this role, you will have the opportunity to work on diverse projects across various industries, providing you with valuable experience and exposure to different market dynamics. You will be part of a collaborative and supportive team environment, where your contributions will be recognized and rewarded.
If you are passionate about digital marketing, have a proven track record of success in planning and executing digital media campaigns, and are looking for an exciting opportunity to grow your career, we would love to hear from you. Join us and help drive our digital marketing efforts to new heights!
Responsibilities
Text copied to clipboard!- Develop and implement digital media strategies aligned with marketing objectives.
- Analyze market trends and audience behavior to optimize campaign targeting.
- Manage digital media budgets and ensure efficient allocation of resources.
- Monitor and analyze campaign performance metrics to identify areas for improvement.
- Collaborate with internal teams and external partners to execute campaigns effectively.
- Prepare detailed reports and presentations on campaign results and insights.
- Stay updated on digital marketing trends, technologies, and best practices.
- Negotiate and maintain relationships with media vendors and partners.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital media planning and campaign management.
- Strong knowledge of digital marketing platforms and tools.
- Excellent analytical and data interpretation skills.
- Ability to manage multiple projects and meet tight deadlines.
- Strong communication and presentation skills.
- Proficiency in digital analytics tools such as Google Analytics.
- Creative thinking and problem-solving abilities.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with digital media planning and campaign execution?
- How do you approach selecting digital channels for a specific campaign?
- What tools and platforms do you use to track and analyze campaign performance?
- Can you provide an example of a successful digital media campaign you managed?
- How do you stay updated with the latest trends and technologies in digital marketing?
