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Title
Text copied to clipboard!Digital Media Planner
Description
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We are looking for a Digital Media Planner to join our dynamic marketing team. The ideal candidate will be responsible for strategizing, executing, and optimizing digital media campaigns across various platforms to meet client objectives. This role requires a deep understanding of digital media channels, data analytics, and consumer behavior to deliver effective and innovative advertising solutions.
As a Digital Media Planner, you will collaborate with internal teams and external partners to develop comprehensive media plans that align with brand goals and target audience insights. You will analyze market trends, evaluate campaign performance, and provide actionable recommendations to improve ROI. Your ability to think strategically and execute tactically will be critical in driving successful outcomes.
Key responsibilities include conducting audience research, selecting appropriate digital channels (such as display, video, social, search, and programmatic), negotiating media buys, and managing budgets. You will also be expected to stay current with industry trends, emerging technologies, and platform updates to ensure our campaigns remain competitive and effective.
The successful candidate will possess strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience with media planning tools, ad servers, and analytics platforms is essential. You should be a proactive problem solver with excellent communication skills and a passion for digital marketing.
This is an exciting opportunity for someone looking to make a significant impact in a fast-paced, creative environment. If you are driven by results and thrive in a collaborative setting, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement digital media strategies across multiple platforms
- Conduct audience and market research to inform media planning
- Create detailed media plans that align with client objectives
- Manage media budgets and ensure cost-effective ad placements
- Monitor and optimize campaign performance using analytics tools
- Collaborate with creative and account teams to align messaging
- Negotiate with media vendors and secure advantageous rates
- Prepare and present campaign reports and performance insights
- Stay updated on digital media trends and emerging technologies
- Ensure campaigns comply with industry standards and regulations
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- 2+ years of experience in digital media planning or buying
- Proficiency in media planning tools and analytics platforms
- Strong understanding of digital advertising channels and metrics
- Excellent analytical and problem-solving skills
- Ability to manage multiple projects and meet deadlines
- Strong communication and presentation skills
- Experience with ad servers and programmatic platforms
- Detail-oriented with a focus on accuracy and quality
- Team player with a proactive and collaborative mindset
Potential interview questions
Text copied to clipboard!- What digital media platforms have you worked with extensively?
- Can you describe a successful campaign you planned and executed?
- How do you approach budget allocation across different channels?
- What tools do you use to measure campaign performance?
- How do you stay current with digital media trends?
- Describe a time you had to adjust a campaign mid-flight. What did you do?
- How do you ensure alignment between media strategy and creative messaging?
- What experience do you have with programmatic advertising?
- How do you handle underperforming campaigns?
- What is your process for presenting campaign results to stakeholders?
