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Title

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Digital Media Planner

Description

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We are looking for a Digital Media Planner to join our dynamic team and play a pivotal role in shaping our digital marketing strategies. As a Digital Media Planner, you will be responsible for designing, implementing, and optimizing digital media campaigns that align with our clients' goals and objectives. Your expertise in analyzing data, understanding audience behavior, and leveraging digital platforms will be critical in delivering impactful and measurable results. In this role, you will collaborate closely with cross-functional teams, including creative, analytics, and account management, to ensure seamless execution of campaigns. You will also stay up-to-date with the latest trends and technologies in the digital media landscape to provide innovative solutions and maintain a competitive edge. The ideal candidate is a strategic thinker with a passion for digital marketing, a keen eye for detail, and a results-driven mindset. If you thrive in a fast-paced environment and have a proven track record of success in digital media planning, we would love to hear from you. Join us in creating compelling digital experiences that drive engagement, brand awareness, and business growth.

Responsibilities

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  • Develop comprehensive digital media strategies tailored to client objectives.
  • Analyze audience data to identify target demographics and optimize campaign performance.
  • Collaborate with creative teams to ensure alignment between media plans and content.
  • Monitor and adjust campaigns based on performance metrics and KPIs.
  • Stay informed about emerging digital trends and technologies to enhance strategies.
  • Negotiate with media vendors to secure optimal placements and pricing.
  • Prepare detailed reports and presentations for clients, showcasing campaign results.
  • Ensure all campaigns comply with industry standards and regulations.

Requirements

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  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience in digital media planning and buying.
  • Strong analytical skills and proficiency in data interpretation.
  • Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, etc.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects and meet tight deadlines.
  • Knowledge of SEO, SEM, and programmatic advertising is a plus.
  • Creative problem-solving skills and attention to detail.

Potential interview questions

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  • Can you describe your experience with digital media planning tools?
  • How do you approach analyzing campaign performance metrics?
  • What strategies do you use to stay updated on digital marketing trends?
  • Can you provide an example of a successful digital campaign you managed?
  • How do you handle tight deadlines and multiple projects simultaneously?
  • What is your experience with programmatic advertising platforms?
  • How do you ensure alignment between media plans and creative content?
  • What steps do you take to optimize underperforming campaigns?